The story behind Cutting Edge Firewood
Born and raised in a small rural suburb of Chattanooga, TN, Leroy Hite knew firewood and hard work from an early age. When he wasn’t tending to the family garden he was helping maintain the acre of land that they lived on and managing the woodpile.
Firewood is deeply ingrained in him; Hite recalls splitting his first tree by hand with just a wedge and hammer after a massive Hickory Tree fell in his family’s yard when he was just eleven years old. Growing up he had a love for building the perfect fire and firewood throughout his adolescent years.
Hite took his passion to Berry College’s Entrepreneurial Business Program where he launched his first firewood business as part of a class project. He purchased equipment, hired employees and grew the business large enough to supply Kroger Grocery Stores in Rome, GA by the time he was a senior. Rapid growth and demand led Hite to understand that his college project-turned-business would lead to a tenacious road ahead but he knew that he had caught the entrepreneurial bug and sought out to take his firewood endeavor to the next level.
Upon graduation, Hite worked at several different companies but nothing fulfilled his business dreams. As a young married man with a baby on the way, he moved his growing family to Atlanta to take a job at Enterprise Rental Cars. During his stint there he could not clear his mind of his real passion – firewood.
One day he had an epiphany where he realized that no one had professionalized the firewood business, he saw his opportunity and decided to strike while the iron was hot and in early 2013 Cutting Edge Firewood was born.
The firewood maverick found a way to take your typical mom-and-pop firewood business to the next level and his passion for both entrepreneurship and firewood is evident as you walk through Cutting Edge Firewood’s showroom doors. Hite notes that he is “not just fanatical about firewood, but the process and vision of Cutting Edge Firewood and creating a company with a superior product and a customer experience that follows suit.”
Hite’s assiduous nature, love of all things firewood and lifelong entrepreneurial desire can be seen in the constant achievement and growth of Cutting Edge Firewood. “I’ve never met a person that did not enjoy a good fire. Not liking a beautiful fire is like not liking a glowing sunset,” says Hite.
With continued dedication and a true love for the business, it is no surprise that Cutting Edge Firewood has plans for continued growth and expansion. Hite has truly redefined firewood all together.